Wednesday, 21 November 2012

No Introduction Needed - TOPSHOP ON AFRICAN SOIL!

We love you too TOPSHOP

Oh hellooo!  Christmas just came early in the form of TOPSHOP and TOPMAN South Africa!
The press launch this morning was all a buzz as the blessed got a sneak preview at the winder that is Topshop Sandton.  And we were not left disappointed!
My expectations were completely exceeded!  Just back from a trip to London, I can vouch that the ranges offered to the SA customer are the latest and greatest and hot off the London streets!  And the best news of all… prices that us little saffers can totally digest.
The Arcadia group promises that there will be weekly deliveries to this flagship store to ensure the product offering is as current as possible. 
The store offers a shopping experience that is as famous as the brand itself.  The talented visual merchandising team put together complete looks so that it truly is a “see it, buy it” activity.  Everything from shoes, accessories and even make up are on offer to make this your complete one stop shop.
A girl's dream
Rocking the Renaissance trend

A nod to the boys

And even some accessories for the lads!

The instore set up even included a DJ operating off a touch-screen digital setup.  The first of its kind in SA!
Even the in-store staff are trend-setters!
Complete with nail spa if you (sigh) need a break from shopping

 All I can say is that the future looks bright for SA now that Topshop has arrived at our sunny shores.  Happy shopping everybody!

My first TOPSHOP purchase on African soil!  With brand manager, Lauren Wasserzug-Avgitidis


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